What is a magnetic fashion paper doll game?

A magnetic fashion paper doll game is a screen-free creative activity where illustrated silhouettes and magnetic garments can be styled and rearranged. Ryvdoll transforms the traditional paper doll into an editorial wardrobe experience, allowing children and fashion lovers to compose outfits, experiment with silhouettes and reinterpret fashion through play.

Ryvdoll is for EVERYONE! Regardless of age, gender, or anything else, Ryvdoll is for all. Ryvdoll aims to remove the 'children’s toy' label, which is too often synonymous with 'frivolous,' when in fact the objects in question could be extremely useful to many adults. As explained in the manifesto, why should social networks be allowed to be considered 'for adults' and then be taken over by younger users, but not the other way around? If Ryvdoll appeals to you and resonates with your sensitivity, then it is meant for you. Don’t overthink it.

Where is Ryvdoll made?

Ryvdoll is designed and made in France. Each collection reflects a contemporary approach to fashion play, combining illustration, magnetic design and quality materials.

What is the minimum age?

Ryvdoll is for children starting 6 years old. Ryvdoll was imagined as a playful object, made to inspire and spark creativity. Its discovery might be fit for younger children, under careful adult supervision.

You can begin with the coffret of your choice. In each coffret, you will find a complete, new, exclusive collection of clothing and accessories, along with a Ryvdoll and many items.

How does Ryvdoll work?

It couldn’t be easier: you simply need to remove the clothes and accessories from the precut magnetic sheets, and use them to dress Ryvdoll. No cutting necessary.

Why are the editions limited?

Ryvdoll is handmade in Paris. Each coffret has a serial number written by Ryvka, who assembles everything. The limited editions embody that work. Limited editions also allow collectors to build unique wardrobes without duplicating pieces across collections.

Is Ryvdoll included inside the coffrets?

Absolutely, each coffret carries an original Ryvdoll. Ryvdoll can share her wardrobe with other friends, which you can add. Volume 10 (Party Edition) is special because the original Ryvdoll has pointy toes so she can wear heels. Clothes from previous coffrets will fit her, but not the shoes.

Ryvhome is the interior design part of the Ryvdoll universe. It can be combined with Ryvdoll, her friends and their clothes but can also be bought and appreciated on its own.

How is Ryvdoll different from traditional paper dolls?

Unlike traditional paper dolls, Ryvdoll uses magnetic pieces instead of tabs. This allows for easier styling, greater durability and more freedom in composition. It is conceived as an editorial wardrobe rather than a simple cut-out toy.

Play Is Not Just for Children

Why is play considered childish, yet scrolling for hours considered normal?

If a toy is simply an object manipulated for personal enjoyment, then many adult hobbies — from model building to art collecting — share the same foundation.

In museums, adults and children stand equally before artworks.
Both observe.
Both interpret.
Both imagine.

Ryvdoll extends that equality into everyday life.

It invites adults to reconnect with tactile concentration.
It allows children to experience fashion and storytelling without digital mediation.

It refuses rigid categories.

This philosophy also informs our idea of the magnetic doll as a travel companion.

The adult world does not have to be defined by productivity and consumption alone.
And childhood does not have to be prematurely absorbed into digital adulthood.

Between the two, there is space for shared play.

A small magnetic figure.
A wardrobe reduced to essentials.
A moment of calm interaction.

Sometimes, that is enough.

In a world dominated by digital stimulation, physical play offers a rare form of attention recovery.